We have witnessed brands spending 10X more on acquisition compared to retention in early days and therefore miss out on their most loyal customers or early mover. Our focus is to get the scale which is light on budget but high on quality. We have seen some simple yet powerful strategies working well for digital brands for retention if executed well included in our offering are:
- Reactivation based customer retention strategy to target customer segments who are no longer engaging with your brand.
- Advocacy or referral based customer retention strategy that focuses on getting current customers to talk about your product to their friends or network.
- Deal based customer retention strategy.
- Subscription based customer retention strategy.