What are the similarities in influencer marketing and portfolio management?

Our team works with fintech companies and many of our members have demat accounts. We couldn’t resist marrying the two and still being able to find useful things. A typical equity portfolio that is long-only would have several stocks at a given price. After doing due diligence on...

How should you arrive at right pricing for the influencers?

Influencer marketing is one of the most successful ways to contact your target audience. However, influencer expenses might vary greatly depending on your industry, business goals, platforms you are  targeting, posting frequency, and other factors. How do you identify the appropriate...

Your Micro-Influencer strategy delivers more than ROAS

We worked with several brands having different objectives for their influencer marketing. Some brands wanted to start influencer marketing to test out certain geos within India, some had first sales or CPA as goal while some wanted to boost their ongoing celebrity campaigns. Some even...

How should you plan your influencer campaign for a finance brand?

Influencer marketing has evolved into an effective tool for businesses seeking to reach new audiences. Marketers employ a variety of techniques to identify influential people and gain access to their followers. Social media has a massive and ever-growing user base and a projected 4.41...

How to maximize performance from micro-Influencers

Influencer marketing has grown in popularity in recent years, and more people are interested in learning more about it now than ever before. Globally, Influencer marketing was estimated to be a $15 billion industry in 2022. It has become popular because of its unconventional and quirky...

How do I validate if my influencer marketing campaigns are working or not?

Influencer marketing is currently one of the trending marketing techniques. Working with influencers is a wonderful way for brands to reach a large audience. Therefore, we can see numerous companies factoring influencer relationships into their budgets to meet their own specific...

ROI on influencer campaign

In this world of unprecedentedly growing technology, the market sphere has tightened its grip on the ongoing trends. Where business owners have excelled in their capacity to reach a wider audience, the internet and social media have made it even more dynamic. One such aspect that has...

Key things that I missed out while running influencer campaign for a brand

When I joined Unravel Media about 9 months back and started reaching out to potential customers, most of them were experimenting with the idea of influencer marketing. This naturally pushed me to start thinking about key opinion leader (KOL) marketing which was already happening for...