How should you plan your influencer campaign for a finance brand?

Influencer marketing has evolved into an effective tool for businesses seeking to reach new audiences. Marketers employ a variety of techniques to identify influential people and gain access to their followers. Social media has a massive and ever-growing user base and a projected 4.41...

How to maximize performance from micro-Influencers

Influencer marketing has grown in popularity in recent years, and more people are interested in learning more about it now than ever before. Globally, Influencer marketing was estimated to be a $15 billion industry in 2022. It has become popular because of its unconventional and quirky...

How do I validate if my influencer marketing campaigns are working or not?

Influencer marketing is currently one of the trending marketing techniques. Working with influencers is a wonderful way for brands to reach a large audience. Therefore, we can see numerous companies factoring influencer relationships into their budgets to meet their own specific...

ROI on influencer campaign

In this world of unprecedentedly growing technology, the market sphere has tightened its grip on the ongoing trends. Where business owners have excelled in their capacity to reach a wider audience, the internet and social media have made it even more dynamic. One such aspect that has...

Key things that I missed out while running influencer campaign for a brand

When I joined Unravel Media about 9 months back and started reaching out to potential customers, most of them were experimenting with the idea of influencer marketing. This naturally pushed me to start thinking about key opinion leader (KOL) marketing which was already happening for...

How much importance should you give to your cost of acquisition?

Cost of acquisition (CPA) is one of the most important metric if not the most important metric that you track as a performance marketer. Chances are high that none of your core team meetings is concluded without mention of it and debate on how can we bring it down? The holy grail to...

What goes into your performance marketing dashboard?

“You need to know pronunciation to search the right word in the dictionary”. I heard this once from someone and since then I can totally relate to it whenever someone discusses the marketing dashboard. After having used the best of the tools such as Tableau, QlikView, Klipfolio and...