We approach marketing with a data driven analytical approach at every stage of the user journey and this becomes our edge to reduce cost of meeting our clients objectives and to scale further without worrying about slippages.

Our background enables us to look at data critically and take further action only based on what data says and not what we think. The collection of data becomes important at every stage and hence we stress on using suitable tools right from tracking users entry to the last actions they take to map the entire user journey & not just acquisition. Some of our services includes:

  • Analytics Setup & Integration for click and conversion tracking
  • Cohort analysis
  • Data visualization set up and dashboard preparation
  • Reporting with meaningful and actionable KPIs
  • User journey tracking and optimization
  • Customer segmentation
  • A/B Testing
  • Churn prediction